冷えたビールやソフトドリンクを提供するための Royal Unibrew の戦略

At any festival, a cold drink is essential, especially under the hot sun. Nothing beats it. So how does Royal Unibrew keep their drinks at the right temperature?

assignment

Royal Unibrew is Denmark’s second largest brewing company, and every year its many popular products, including Royal Beer, Pepsi Max, and Faxe Kondi, are available at various festivals and markets across the country .

Naturally, it’s important that beer and soft drinks are kept ice cold , and Royal Unibrew knows this well, so it plays a key role in supporting busy festival organisers. Not by providing its own refrigerated containers at events such as Rock i Lunden and Juelsminde Harbour Festival, but by acting as an intermediary, arranging the hire of these containers from the company on the organisers’ behalf.

In this regard, it is up to both Royal Unibrew and the organisers to ensure that everything runs smoothly (everyone needs to perform as if they were in charge).

Visitors must be satisfied, which means it is essential that the refrigerated containers are delivered in time and function properly , so that beer and soft drinks are served at the perfect temperature.

Solution

Since 2015, Royal Unibrew has relied on TITAN Containers’ ArcticStore brand for its refrigerated container needs.

We meet with Royal Unibrew every spring to determine the approximate number of refrigerated containers they will need for the festival season, so that we can deliver the quantities they need at any time, while also taking into account any sudden surges in orders.

Royal Unibrew typically hires 60-70 refrigerated containers at a time for four to six days for a series of festivals over the summer .

Approximately 90% of the refrigerated containers they hire are 20ft in size, with the remaining 10% being 40ft. Royal Unibrew always uses our signature ArcticStore model, as it’s the perfect model for keeping drinks super chilled.

results

TITAN Containers has three of our representatives and they work very smoothly together .

There’s no need to hesitate when ordering, and there’s no need to check later. They’re also very polite, and deliveries and collections are always made at the specified times. They do a great job.

TITAN Containers gives us the opportunity to offer our clients (organizers, etc.) something we wouldn’t be able to offer on our own, while still maintaining our goal of providing the same high level of service we always strive for.

We have never received a call from an organizer saying that their refrigerated containers were not working. Recently, the organizer of a large event in Odense told us, ” If I order TITAN refrigerated containers, I feel safe because I know they will work properly .”

Benjamin Schnefeldt

Royal Unibrew Technical and Event Support

Need a refrigerated container for your event or project?

We’re here to help with any cold storage solutions you may have, so feel free to contact us by phone on 0333 241 4 241 or email us .